| Description |
1 online resource (xxii, 308 pages) : illustrations |
| Contents |
Cover -- The definitive business plan -- Contents -- About the author -- Acknowledgements -- Foreword -- Introduction to the First Edition -- Introduction to the Revised Second Edition -- Symbols used -- What's it all about? -- Have you heard the one about ... -- Who should read this book -- A quick fix or a longer-term tool? -- What is a plan anyway? -- Why bother? -- Key objectives for your plan -- Your target audience -- Ten steps to a successful business plan -- Don't trust consultants -- Who writes the business plan? -- How to use this book -- A winning presentation -- A concise communication -- Computer software -- Make it feel good -- First thoughts on layout -- Creating an outline document -- Getting down to it -- Why? -- When you don't want to be a big fish -- What to do if you have several businesses -- Your list of contents -- The executive summary -- The conclusion -- Responsibilities -- and the timetable -- Be a SWOT -- Where now? -- Know yourself -- Taking stock -- Start with the basics -- The central objective -- Are you visionary? -- How did you arrive here? -- Some numbers to please the bankers -- Building up value -- The all-important management team -- Business organization -- Business infrastructure -- Products and services -- Core competencies -- The next step -- Know the world -- For or against you? -- The next steps -- Collecting information -- Understanding the world at large -- Business partners -- The market -- what you are fighting for -- The industry -- what you are up against -- Competitive advantages -- Now write about it -- Moving on -- The core of your plan -- A strategy and an operating plan -- Portfolio strategy -- what businesses should you have? -- Business strategies to satisfy your desires -- Strategies for department managers -- Resource requirements -- Strategic objectives -- Documenting the strategy -- Creating an operating plan -- Documenting the operating plan -- Onwards -- About these numbers -- 'The time has come', the walrus said, ' to speak of other things' -- Varying views of the same numbers -- The way that bean counters think -- The planning horizon -- Looking back -- Estimating the present -- Crystal ball gazing -- Software tools -- Putting it to good use -- Getting to gross profit -- Breathe easily -- Forecasting sales volumes -- The big picture -- the economy -- Up close and personal -- industry and product demand -- Pulling it all together -- Cost of sales -- Gross profit -- Writing it up -- Getting to net profit -- Where the money goes -- Capital spending -- Capital assets that you already own -- Capital assets that you want -- Accounting for fixed assets -- Operating expenditure -- Net profit -- Other income and expenditure -- Moving on -- Funding the business -- Balancing your cheque book -- Balance sheets and cash flow mechanics -- Balance sheet headings -- Producing the paper -- Watching cash flow -- Using a surplus -- Getting it funded -- Debt or equity? |
| Summary |
"Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool." Peter N. Tan, Senior Vice President, Hambrecht & Quist "Richard Stutely's Definitive Business Plan provides the missing link between entrepreneurs and venture capitalists: essential reading for those who need to bridge the knowledge gap. If this book had been available 30 years ago, life would have been a lot easier." Mike Brooke, Entrepreneur and Private Venture Capitalist "Richard Stutely's clear, no-nonsense writing style and his mastery of the subject, make this a very valuable book indeed. The relation of the material to non-profit organizations has definitely helped me in my role at the Chamber." Martin F. Brecknock, Director, Canadian Chamber of Commerce of the Philippines Make sure your business plan is a winner. The challenge of preparing and presenting intelligent business plans is one of the few that faces both entrepreneur and executive alike. Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information that the decision-makers are really looking for. Accessible to the newcomer and detailed enough for the experienced planner, this international bestseller explains how to tailor a plan for specific readerships and to meet specific objectives. It helps focus your attention on strategic planning as well as on operational controls. If you want people to part with their cash, you need a business plan that has the substance to stand up to close examination without falling over. In this highly regarded and comprehensive book, Richard Stutely will help you make sure your plan is robust enough to start, run or revitalise any business enterprise |
| Notes |
Print version record |
| Subject |
Business planning.
|
|
Business planning
|
| Form |
Electronic book
|
| ISBN |
9780131370418 |
|
0131370413 |
|
1405893974 |
|
9781405893978 |
|
