| Description |
1 online resource (298 pages) |
| Series |
Communication and Mass Culture |
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Communication and Mass Culture
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| Contents |
Cover; Title; Copyright; Dedication; Contents; Foreword; Preface; Introduction to the Transaction Edition; The Hollywood TV Producer Twenty Years Later; Who Produces Television; What Happened to the Mass Audience; Interest Groups as Audience; Network Control and Changing Regulation; What Content and Whose Values?; A Methodological Note; Notes; 1 Introduction; The Working Producer; How Producers Were Studied; The Sample; Plan of the Book; Notes; 2 Social Criticism and Sociological Theory; Network as Audience; The Viewing Audience; Reference Groups; Values; Conclusion; Notes; 3 The Work Setting |
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The Television SeriesNetworks and Hollywood; Pilot Films; New Ideas-Where They Come From; Saturday-Morning Shows; How Saturday-Morning Programs Are Selected; The Advertiser; Programming and Producing; Notes; 4 The Producer: His Training and Commitment; Background; Entry and Recruitment; The Film Makers; The Writers-Producers; The Old-line Producers; Career Commitment; Notes; 5 The Producer and His Role Partners: Writers, Directors, and Actors; The Producer and the Writer; The Producer and the Director; The Producer and the Actor; Conclusion; Notes |
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6 The Producer and the Network: Professional versus BureaucracyDefinition of a Television Network; Network Control; Network as Censor; The Network as Supervisor (Creative Decisions); Network Pressure and Types of Producers; Network as Supervisor (Technical Decisions); The Network as Reference Group; Notes; 7 The Producer, Network Control, and Violence; Producers of Shows Specifically for Children; Producers of Shows for the Family Audience; The Effects of Violence; Notes; 8 The Producer and the Viewing Audience; The Producers' Description of Their Audience; Potential Audience |
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Direct Audience ControlThe Producer as Viewing Audience; Audience Feedback; Notes; 9 Summary and Conclusion; Film Makers; Writers-Producers; Old-Line Producers; Conflict Reconciliation; Adaptation and Autonomy; Concluding Remarks; Notes; Appendix A: The Interview Schedule; Topic I: Present Situation; Topic II: Training and Work Record; Topic III: Ambitions and Satisfactions or Dissatisfactions; Topic IV: Comparison of Television with other Media; Topic V: The Product; Topic VI: Politics and Political Behavior; Topic VII: Social, Work Relations with Others in the Industry |
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Topic VIII: Communication BehaviorTopic IX: Organizations; Topic X: Social Background; Appendix B: The Television Code, Sections I-IV; Preamble; I Advancement of Education and Culture; II Responsibility toward Children; III Community Responsibility; IV General Program Standards; Appendix C: The Nielsen Ratings; Notes; Appendix D: Background Characteristics of Producers; Notes; References Cited; Index |
| Notes |
Print version record |
| Subject |
Television -- Production and direction.
|
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Television broadcasting -- United States.
|
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Television broadcasting
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Television -- Production and direction
|
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United States
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| Form |
Electronic book
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| ISBN |
9781412837217 |
|
1412837219 |
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