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Author
Goldstein, Noah J.
Title
Yes! : 50 scientifically proven ways to be persuasive / Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Edition
First hardcover edition
Published
New York : Free Press, 2008
Copies
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Call no.
Vol.
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WATERFT BUSINESS
658.45 Gol/Yfs
AVAILABLE
MELB
658.45 Gol/Yfs
AVAILABLE
W'BOOL
658.45 Gol/Yfs
AVAILABLE
Description
xii, 258 pages ; 21 cm
Bibliography
Includes bibliographical references (pages 233-246) and index
Subject
Business communication.
Persuasion (Psychology)
Marketing.
Interpersonal communication.
Author
Martin, Steve J.
Cialdini, Robert B.
ISBN
9781416570967
1416570969
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