| Description |
xvii, 300 pages : illustrations ; 23 cm |
| Contents |
Event BLT -- Discovery -- Target audience -- Sponsor, exhibit, attend or host an event -- Positioning and messaging -- Creative materials, promotional items & giveaways -- Sales collateral -- Leads -- Event measurement -- Thought leadership -- Strategic philanthropy -- Meeting technology -- Putting it all together -- The event plan with logistics ya need to know -- Resources |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references (pages 279-292) and index |
| Subject |
Special events -- Marketing.
|
| LC no. |
2005024574 |
| ISBN |
1419515063 |
|
