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Author
Zikmund, William G.
Title
Essentials of marketing research / William G. Zikmund, Barry J. Babin
Edition
Fourth edition
Published
Mason, Ohio : South-Western/CENGAGE Learning, [2010]
©2010
Copies
Location
Call no.
Vol.
Availability
MELB
658.83 Zik/Eom 2010
AVAILABLE
Description
xix, 436 pages : color illustrations ; 28 cm
Bibliography
Includes bibliographical references (pages 424-430) and index
Subject
Marketing research.
Author
Babin, Barry J.
LC no.
2009922672
ISBN
9780324593754 paperback
0324593759 paperback
9781439047545
1439047545
9781439080900 international edition paperback
1439080909 international edition paperback
9781439047552 Internet access card
1439047553 Internet access card
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