Description |
xiii, 329 pages : illustrations ; 24 cm |
Series |
Cengage South-Western's MBA series in economics |
|
Cengage South-Western's MBA series in economics.
|
Contents |
Section I. Problem solving and decision making -- Section II. Pricing, costs, and profits -- Section III. Pricing for greater profit -- Section IV. Strategic decision making -- Section V. Uncertainty -- Section VI. Organizational design -- Section VII. Wrapping up |
Summary |
This book instructs how to make decisions using a problem-based pedagogy rather than a traditional model-based one. The authors discuss problem solving, pricing, costs, profits, strategic decision making, dealing with uncertainty, and organizational design |
Bibliography |
Includes bibliographical references and index |
Subject |
Managerial economics.
|
Author |
McCann, Brian T.
|
LC no. |
2009931116 |
ISBN |
1439077983 |
|
9781439077986 |
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