| Description |
xii, 464 pages : illustrations ; 24 cm |
| Series |
Wadsworth series in mass communication and journalism |
|
Wadsworth series in mass communication and journalism.
|
| Contents |
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations |
| Summary |
Explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research and experimental research |
| Notes |
Published 2010 |
| Bibliography |
Includes bibliographic references and indexes |
| Subject |
Mass media -- Research.
|
| Author |
Dominick, Joseph R.
|
| LC no. |
2009936675 |
| ISBN |
143908274X |
|
9781439082744 |
|
