| Description |
xix, 362 pages : illustrations ; 26 cm |
| Contents |
Part I. Creating your LinkedIn brand -- 1. Introducing Windmill networking -- 2. Your LinkedIn objective & brand -- Part II. The Windmill networking approach to understanding LinkedIn -- 3. Invitations & connections -- 4. Introductions -- 5. Recommendations -- 6. Groups -- 7. Answers -- 8. Applications -- 9. Jobs & companies -- 10. Customizing your LinkedIn experience -- Part II. Strategic tips to leverage the power of LinkedIn -- 11. All you need to know ... but were afraid to ask about LIONs -- 12. Growing your network -- 13. Advanced invitation management -- 14. Putting it all inperspective -- 15. Closing thoughts & resources -- Endnotes -- Index |
| Summary |
This book "is the most comprehensive book on maximizing the potential for professional and personal networking through LinkedIn. It goes beyond the “business” genre to expand upon the world of social media marketing, branding, and today's critical focus on career management. It clarifies the functionality of LinkedIn and how to “plug into the Windmill Network” to maximize our presence and leverage the potential to grow our networks to thousands of global connections. Schaffer offers a unique view of all phases of social media and networking, providing a direct route to developing objectives and creating brands. This book's focus on Windmill Networking and LinkedIn is vast: creating business, gaining subject matter expertise, finding a job, expanding a network, learning online social networking etiquette, and developing a branded profile. This book generates strategies, goals, and success. " - product description |
| Notes |
Includes index |
| SUBJECT |
LinkedIn (Electronic resource) http://id.loc.gov/authorities/names/no2009115959
|
| Subject |
Business communication -- Computer networks.
|
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Online social networks.
|
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Web 2.0.
|
| ISBN |
1439247056 |
|
9781439247051 |
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