| Description |
1 online resource (xxv, 233 pages) : illustrations |
| Contents |
An introduction to emerging markets / Warren Greving -- Key themes of working in emerging markets / Apala Lahiri Chavan -- Aspects of innovation: research and technology / Beena Prabhu, Sarit Arora -- Usage ecosystems: dynamics of emerging markets / G. Prabhu -- Understanding users in emerging markets: what's different? / Apala Lahiri Chavan -- Case study 1: Understanding Latin American users / Alvaro Diaz -- Case study 2: HP gesture keyboard: input device for Indic scripts / Rahul Ajmera, Shekhar Borgaonkar -- Case study 3: Haier innovative wine cooler for Chinese / Beena Prabhu -- Case study 4: Adoption of mobile technologies in Mumbai slums / Joan Vinyets Rejon -- Case study 5: Of multifunctional devices, privacy workarounds and neighbourhood service providers / Ashwini Asokan -- Case study 6: A diary in three acts: designing for the next billion? (But what about researching the needs of the next billion?) / Mathivanan Rajendran, Mrinal Kanti Rai -- Case study 7: Social music in India / Beena Prabhu, Susan Huotari |
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Case study 8: Philanthropy by design: Chulha: healthy, indoor cooking / Simona Rocchi, Unmesh Kulkarni -- Case study 9: Info Ladies: empowering remote rural areas with knowledge / Mosharrof Hossain, Forhad Uddin, Sarit Arora -- Case study 10: Cultural effects of status and relationships in usability testing / Dr. Alvin W. Yeo -- Interview 1: How did it all begin? A conversation with Roopa Purushothaman -- Interview 2: Advertising, culture and emerging markets: a conversation with Ram Sehgal -- Interview 3: Conversation with Tapan Parikh, a multicultural computer scientist who wanders the emerging markets -- Interview 4: What you see is what you get? Not so for the ethnographer, says Steven Portigal -- Interview 5: Dmitry Volkov on users, innovation, design and other things Russian -- Interview 6: Darelle Van Greunen on the difference that design and innovation can make to users in an emerging country |
| Summary |
Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers become additional challenges when establishing market shares in the developing world. Innovative Solutions: What Designers Need to Know for Today's Emerging Markets describes the landscape of these new markets and discusses research and design methodologies tailored to them. Local designers and res |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Industrial management.
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New products.
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User-centered system design.
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Cross-cultural studies.
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BUSINESS & ECONOMICS -- Development -- Business Development.
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Cross-cultural studies
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Industrial management
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New products
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User-centered system design
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| Form |
Electronic book
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| Author |
Chavan, Apala Lahiri
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Prabhu, Girish V
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| ISBN |
9781439810507 |
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1439810508 |
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1439810494 |
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9781439810491 |
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