| Description |
1 online resource (789 pages) |
| Contents |
Cover; Title; copyright page; List of Figures; Acknowledgments; Notes on Contributors; Introduction: Does the World Really Need One More Field of Study?; Defining Media Industry Studies; The Genesis of Media Industries Scholarship; Disciplinary Influences and Analytical Frameworks; Converging Media/Converging Scholarship; PartI: History; 1. Nailing Mercury: The Problem of Media Industry Historiography; Industrial Production; Structuring Paradigms; 2. Manufacturing Heritage: The Moving Image Archive and Media Industry Studies; The Rise of a "Profession"; The Semantic Mausoleum |
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The Archival Industry and its Implications for Media Industry StudiesConclusion; 3. Film Industry Studies and Hollywood History; Mode of Production; Authorship; Film Style; Conclusion; 4. Historicizing TV Networking: Broadcasting, Cable, and the Case of ESPN; Broadcasting and Cable: The Networked Nation and the Niche Market?; TV and Sport: From Broadcasting to Cable and Back Again; ESPN, and ESPN Original Entertainment Programming's Hip-Hop Moment; TV and the Multi-Mediated Future; 5. From Sponsorship to Spots: Advertising and the Development of Electronic Media |
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The Rise and Fall of Radio as a National Advertising Medium, 1920s-1940sThe Transition to Television in the 1950s; The Tripartite Network Oligopoly, 1960s-1970s; Cable Television and the Fragmenting of the Audience, 1980s-2000s; Television and New Media; 6. New Media as Transformed; What's in a Name?; Audience-Subject to User-Subject; Interactivity: Enabling the User; Understanding the New Media Industry: The Case of YouTube; PartII: Theory; 7. Media Industries, Political Economy, and Media/Cultural Studies: An Articulation; The Frankfurt School and the Culture Industry |
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British Cultural Studies and the Circuits of CulturePolitical Economy and the Media Industries; Overcoming the Divides: Toward a Critical Media Industry Studies; 8. Thinking Globally: From Media Imperialism to Media Capital; From Imperialism to Globalization; The Logic of Accumulation; Trajectories of Creative Migration; Forces of Sociocultural Variation; Conclusion; 9. Thinking Regionally: Singular in Diversity and Diverse in Unity; What is "Regional"?; A Framework for Thinking Regionally; Economics and the Regional; The Construction of Regions; Cultural Policy; New Geographies |
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Grassroots RegionalismConclusion; 10. Thinking Nationally: Domicile, Distinction, and Dysfunction in Global Media Exchange; Against "mis-underestimation"; Scale: The National as a Means of Position (and Maneuver); Subsidy: Media Policy and the Production of National Authenticity; Subjectivity: Identity, Mobility, and the Itineraries of the National; Conclusion: The National as Somewhere, Everywhere, and Nowhere; 11. Convergence Culture and Media Work; Media Industries and Society; Media Industries and Work; Media Industries and Production; Convergence Culture; Industry Perspective |
| Summary |
Media Industries: History, Theory and Method is among the first texts to explore the evolving field of media industry studies and offer an innovative blueprint for future study and analysis.capitalizes on the current social and cultural environment of unprecedented technical change, convergence, and globalization across a range of textual, institutional and theoretical perspectivesbrings together newly commissioned essays by leading scholars in film, media, communications and cultural studiesincludes case studies of film, television and digital media to vividly illustrate the dynamic transform |
| Notes |
Audience View |
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Print version record |
| Subject |
Mass media
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mass media.
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PSYCHOLOGY -- Social Psychology.
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Mass media
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| Form |
Electronic book
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| Author |
Perren, Alisa
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| ISBN |
9781444360233 |
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144436023X |
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