Book Cover
Author Campos, José (Management consultant)

Title The voice of the customer for product development / José Campos and Jean-Claude Balland
Edition Fourth edition
Published Oshawa, Canada : Multi-Media Publications, [2011]


Location Call no. Vol. Availability
Description 257 pages : color illustrations ; 28 cm
Summary The voice of the customer for product development allows product teams to effectively capture and use customer requirements. Developed by product development veterans, this guide includes a vast collection of process maps, tools and interactive templates with examples and step-by-step instructions
Notes "Your illustrated guide to obtaining, prioritizing and using customer requirments and creating winning products" -- Cover
Subject Consumers -- Research.
Marketing research.
New products -- Design.
Product design.
Consumer behavior.
Author Balland, Jean-Claude.
ISBN 155489087X
9781554890880 (PDF)