| Description |
xv, 284 pages : illustrations ; 21 cm |
| Contents |
Machine generated contents note: pt. I Introductions -- Anytime, Anyone, Anywhere: Solving Problems with Pictures -- 1.A Whole New Way of Looking at Business -- 2.Which Problems, Which Pictures, and Who is "We"? -- 3.A Gamble We Can't Lose: The Four Steps of Visual Thinking -- pt. II Discovering Ideas -- Looking Better, Seeing Sharper, Imagining Further: Tools and Rules for Good Visual Thinking -- 4.No Thanks, Just Looking -- 5.The Six Ways of Seeing -- 6.The Sqvid: A Practical Lesson in Applied Imagination -- 7.Frameworks for Showing -- pt. III Developing Ideas -- The Visual Thinking MBA: Putting Visual Thinking to Work -- 8.Showing and the Visual Thinking MBA -- 9.Who Are Our Customers? Pictures That Solve a Who/What Problem -- 10.How Many are Buying? Pictures That Solve a How Much Problem -- 11.Where is Our Business? Pictures That Solve a Where Problem -- 12.When Can We Fix Things? Pictures That Solve a When Problem -- 13.How Can We Improve Our Business? Pictures That Solve a How Problem -- 14.Why Should We Even Bother? Pictures That Solve a Why Problem -- pt. IV Selling Ideas -- It's Showtime -- 15.Everything I Know About Business I Learned In Show-And-Tell -- 16.Drawing Conclusions |
| Notes |
Includes index |
| Subject |
Creative ability in business.
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Management -- Audio-visual aids.
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Problem solving -- Audio-visual aids.
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Visualization.
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| Reading List |
MMM276 recommended text 2024
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| ISBN |
1591842697 |
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9781591842699 (paperback) |
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