| Description |
326 pages ; 21 cm |
| Contents |
Introduction: Reef, City, Web -- I. The Adjacent Possible -- II. Liquid Networks -- III. The Slow Hunch -- IV. Serendipity -- V. Error -- VI. Exaptation -- VII. Platforms -- Conclusion: The Fourth Quadrant |
| Summary |
"The printing press, the pencil, the flush toilet, the battery -- these are all great ideas. But where do they come from? What kinds of environments breed them? What sparks the flash of brilliance? How do we generate the groundbreaking ideas that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciples. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out applicable approaches and commonalities that seem to appear at moments of originality. What he finds gives us both an important new understanding of the roots of innovation and a set of useful strategies for cultivating our own creative breakthroughs."--Cover |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Creative thinking.
|
| ISBN |
9781594485381 (paperback) |
|
