| Description |
1 online resource (240, [1] pages) : illustrations |
| Contents |
Cover -- Title -- Contents -- Typography Is Everywhere: Foreword -- Talking Type: A Discussion with Philippe Apeloig -- Typography Fundamentals -- A: Type Mechanics: The Visual Tool Kit -- Letterform Basics: The Foundation of Typographic Design -- Alphabet Variation -- The Optics of Spacing: Form and Counterform within Text -- The Spatial Mechanics of Paragraphs -- Paragraphs in Sequence -- B: Form and Function: Building the Bigger Picture -- Space: The Typographic Frontier -- Typographic Color: The Visual Texture of Language |
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Point, Line, and Plane: The Expanded Typographic RepertoireDeveloping Hierarchy: Clarifying the Content -- The Typographic Grid: Creating Architectural Space -- Breaking the Grid: Alternative Organizational Approaches -- Typographic Systems -- C: Expressing theUnspoken: Image and Emotion in Typography -- Integrating Type and Image -- Type as Image: Transforming Words into Pictures -- Color in Typographic Expression -- Typography in Practice -- Typeface Design -- Book Design: Texts and Covers -- Collateral Texts: Brochures and Annual Reports -- Website Design |
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Ephemera: Announcements, Promotions, and AdvertisingPosters -- Type in Motion: Animations and Film Titles -- Visual Identity: Logos and Corporate Identity Systems -- Environmental Type: Signage, Exhibitions, and Architectural Branding -- Publications: Newspapers, Magazines, and Newsletters -- Packaging -- Appendixes -- Index of Contributors -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- W -- Bibliography -- About the Author -- Acknowledgments |
| Summary |
"This book presents information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily. Each project features well-crafted type that has succeeded, and the text teaches you how to choose fonts, sizes and colors; incorporate text and illustraions, and avoid common mistakes in text usage."--Jacket |
| Bibliography |
Includes bibliographical references (page 240) and index |
| Subject |
Type and type-founding.
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Graphic design (Typography)
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DESIGN -- Graphic Arts -- Typography.
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Graphic design (Typography)
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Type and type-founding
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| Form |
Electronic book
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| ISBN |
9781616735890 |
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1616735899 |
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1299931057 |
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9781299931053 |
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