""Cover""; ""Title""; ""INGREDIENTS""; ""INTRODUCTION""; ""PACKAGING EVOLUTION: Which came first � the product or the package?""; ""THE ART AND SCIENCE OF PACKAGING DESIGN: Bridging the gap between business strategy and design""; ""UNLOCKING THE POWER OF DESIGN: Six keys to success""; ""THE PACKAGING PROCESS: Navigating a package design from concept to completion""; ""MASTERING THE ART OF PACKAGE DESIGN: Translating goals and vision into form, function, and style""; ""DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence""; ""DESIGNER DIRECTORY""
Summary
A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way
