Introduction -- Section I. Getting graphics : An explanation of how we process visual information -- Section II. Principles : Organize for perception : Features that pop out ; Texture segregation ; Grouping -- Direct the eyes : Position ; Emphasis ; Movement ; Eye gaze ; Visual cues -- Reduce realism : Visual noise ; Silhouettes ; Iconic forms ; Line art ; Quantity -- Make the abstract concrete : Big-picture views ; Data displays ; Visualization of information ; More than geography ; Snapshots of time -- Clarify complexity : Segments and sequences ; Specialized views ; Inherent structure -- Charge it up : Emotional salience ; Narratives ; Visual metaphors ; Novelty and humor
Summary
Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. This book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: -How to organize graphics for quick perception -How to direct the eyes to essential information -How to use visual shorthand for efficient communication -How to make abstract ideas concrete -How to best express visual complexity -How to charge a graphic with energy and emotion
