Title Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman

Published Australia : Thomson Learning, 2005

Copies

Location	Call no.	Vol.	Availability
MELB	658.8 Bly/Btb		AVAILABLE

Description xviii, 403 pages : illustrations ; 28 cm Bibliography Includes bibliographical references and index Subject Industrial marketing -- Management. Marketing -- Management. Author Zimmerman, Alan S., 1942- ISBN 1844800016 0324315449 paperback

Other Titles Business to business marketing management : a global perspective

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