| Description |
xv, 512 pages : color illustrations ; 25 cm |
| Contents |
1. the background to buyer behaviour -- 2. The role of information and marketing research in understanding buyer behaviour -- 3. Perception -- 4. Learning -- 5. Motivation -- 6. Attitude -- 7. Personality -- 8. Social influences on customer behaviour -- 9. Pyschographics, lifestyle and changing customer demands -- 10. The marketing mix, consumer behaviour and organisational buying behaviour -- 11. Present and future developments |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Consumer behavior.
|
| ISBN |
1844801381 |
|
