Book Cover
Book
Author Lambert, Tom, 1936-

Title High income consulting : how to build and market your professional practice / Tom Lambert
Edition Second edition
Published London ; Sonoma, Calif. : Nicholas Brealey Pub., [1997]
©1997

Copies

Location Call no. Vol. Availability
 MELB  001.068 Lam/Hic 1997  AVAILABLE
Description viii, 340 pages : illustrations ; 23 cm
Contents 1. To Be or Not To Be -- 2. Beginners Only -- 3. Consultancy at Work -- 4. Networking for Synergy -- 5. Business-Winning Proposals and Other Ways of Getting Paid -- 6. Setting and Divulging Your Fees -- 7. The Contract -- 8. Tactical Marketing -- 9. Making Your Brochure Work For You -- 10. Advertising for the Professions -- 11. Referral Business Is Great Business -- 12. Selling Your Skills -- 13. Consultancy Roles --14. Outline Strategies for Each Stage of the Assignment -- 15. Avoiding Problems -- 16. Loving Them to Death Is Not Enough -- Proven Tactics for Marketing Your Practice -- Seminars for Professionals
Bibliography Includes bibliographical references
Subject Business consultants -- Marketing.
Business consultants.
LC no. 97020921
ISBN 1857881648 (cased)
1857881699 (paperback: alk. paper)