1 videodisc (DVD) (45 min.) : sound, color ; 4 3/4 in
Contents
Contents: Sections: The PR industry -- Roots in conflict -- Not local, not news -- Third party advocacy -- Selling wars -- Controlling damage & managing crisis -- Silencing debate -- Extra features: Public relations vs. journalism -- More on video news releases -- More on genetically modified food -- Co-opting movements -- Astroturf -- Perception management -- Democracy in a PR world
Summary
Tracks the development of the PR industry from early efforts to win popular American support for World War I to the role of crisis management in controlling the damage to corporate image. The video analyzes the tools public relations professionals use to shift our perceptions including a look at the coordinated PR campaign to slip genetically engineered food past public scrutiny
