Book Cover
Book

Title Global consumer behavior / edited by Chantal Ammi
Published London ; Newport Beach, CA : ISTE, 2007

Copies

Location Call no. Vol. Availability
 MELB  658.8342 Amm/Gcb  AVAILABLE
 W'BOOL  658.8342 Amm/Gcb  AVAILABLE
Description xvi, 280 pages : illustrations ; 25 cm
Bibliography Includes bibliographical references and index
Subject Consumer behavior -- Cross-cultural studies.
Consumer behavior.
Consumers -- Social aspects.
Internet marketing.
Author Ammi, Chantal.
LC no. 2007003376
ISBN 9781905209637 (hbk.)
1905209630