Title Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey

Published Weinheim : Wiley-VCH, [2007] ©2007

Copies

Location	Call no.	Vol.	Availability
MELB	658.827 Rie/Pbm		AVAILABLE

Description xii, 274 pages : color illustrations ; 25 cm Bibliography Bibliography: pages 267-269 Subject Brand name products. Author Perrey, Jesko. ISBN 9783527502820 3527502823

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