Title Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey

Edition Second revised and enhanced edition Published Weinheim : Wiley-VCH, [2009] ©2009

Copies

Location	Call no.	Vol.	Availability
MELB	658.827 Rie/Pbm 2009		AVAILABLE

Description xvii, 348 pages : color illustrations ; 24 cm Notes Originally published: 2007 Bibliography Includes bibliographical references (pages 339-342) and index Subject Brand name products. Author Perrey, Jesko. ISBN 9783527503902 3527503900

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