Book Cover
E-book
Author Chunawalla, S. A. (Shabbirbhai Abdulhusain), 1950- author.

Title Foundations of Advertising : Theory and Practice
Published New Delhi : Global Media Publications, 2008 ; Palo Alto : Ebrary, Incorporated [distributor]

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Description 1 online resource
Contents COVER ; CONTENTS; Celebrating 100 Years of Indian Advertising; Advertising World; Fundamentals of Advertising: I; Fundamentals of Advertising: II; Types of Advertising; Advertising as a Career; Advertising Business; Campaign Planning and Creativity in Advertising; Advertising Budget; Media Selection, Planning, Scheduling & Strategy; Print Media: Newspapers and Magazines; Electronic Media: TV: The New Golden Goose; Electronic Media: Radio; Media of the New Millennium -- Internet; Outdoor and Transit Media; Direct Marketing (DM), Cinema and Miscellaneous Media; Message Design and Development
Advertising AppealsAdvertisement Copy for Print Media; Copywriting for Radio, TV and Outdor Media; Advertisement Art -- The Layout of Advertisements; Advertising Art -- Preparation of a Layout: I; Advertising Art -- Preparation of a Layout: II; Glamour of Advertising: Models, Fashion Shows, VJs, DJs, RJs and MCs; Print Ad Production; TV Commercial/ Ad Film Production; Production of Animation Films; Fundamentals of Computer Graphics; Ad Effectiveness; Marketing Research; Advertisement Stalwarts; Advertisement and Society; Case Studies; Index
Subject Advertising.
Advertising
Form Electronic book
ISBN 9788184882001
8184882009