COVER; CONTENTS; PART- A : MARKETING; MARKETING CONCEPTS; MARKETING FUNCTIONS; MARKETING ENVIRONMENT; PRODUCT PLANNING; PRICE STRATEGIES; PROMOTION; ADVERTISING; SALESMANSHIP; DISTRIBUTION; PART- B : FINANCE; FINANCIAL MANAGEMENT; FINANCIAL PLAN; FINANCING DECISION; INVESTMENT DECISION; DIVIDEND DECISION; WORKING CAPITAL MANAGEMENT; RATIO ANALYSIS
Summary
Today management education has assumed the prime place in the educational services. Business world has realised that professionalism in business operations will prove more beneficial in achieving the economic objective of the business. Business management provides necessary tools and techniques to bring in professionalism in business operations. Managers of various business enterprises will have to know as to what is happening in their enterprises and what strategies they have to adopt to improve the quality of operations. As Peter Drucker says that ""managers of organisations which are human
