COVER; CONTENTS; INTRODUCTION TO MARKETING; MARKETING ENVIRONMENT; PRODUCT STRATEGIES; PRICING STRATEGIES; CHANNELS OF DISTRIBUTION AND LOGISTICS; PROMOTION STRATEGIES; RECENT TRENDS IN MARKETING
Summary
The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been included to enable the students to learn the application of marketing principles
