| Description |
x, 278 pages, plates : illustrations (some color), portraits ; 24 cm |
| Series |
Gale virtual reference library |
|
Gale virtual reference library.
|
| Contents |
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in cannes -- New frontiers -- The agency of the future -- Conclusion -- References |
| Summary |
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future. - Publisher |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references |
| Notes |
Also available via WWW |
| Subject |
Advertising -- History.
|
|
Culture and globalization.
|
|
Globalization.
|
|
Mass media -- Influence.
|
| LC no. |
2007016432 |
| ISBN |
0749448377 |
|
9780749448370 |
|
