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Author Sisodia, Sonal

Title ABIL's dilemma : to brand or not to brand in India / Sonal Sisodia and Nimit Chowdhary
Published [Bingley] : Emerald Group Publishing Limited, 2011
Online access available from:
Emerald Emerging Markets    View Resource Record  


Description 1 online resource (11 pages) : color illustrations
Notes Published also as volume 1, numbers 1, 2011 of Emerald emerging markets case studies
Bibliography Includes index and bibliographical references
Subject Abhishek Industries Limited -- Management
Branding (Marketing) -- India -- Case studies
Genre/Form Case studies.
Form Electronic book
Author Chowdhary, Nimit
Other Titles Abhishek Industries Limited's dilemma
OTHER TI Emerald emerging markets case studies