Limit search to available items
Book Cover
Book
Author Moscardo, Gianna.

Title Making visitors mindful : principles for creating quality sustainable visitor experiences through effective communication / Gianna Moscardo
Published Champaign, Ill. : Sagamore Publishing, [1999]
©1999

Copies

Location Call no. Vol. Availability
 MELB  333.7807 Mos/Mvm  AVAILABLE
Description 132 pages : illustrations ; 26 cm
Series Advances in tourism applications series ; v. 2
Advances in tourism applications series ; v. 2
Contents Contents: Ch. 1. Why do we need to be mindful about communicating with visitors? -- Ch. 2. Basic principles for encouraging mindful visitors -- Ch. 3. Helping visitors find their way around -- Ch. 4. Connecting to visitors -- Ch. 5. Providing variety -- Ch. 6. Telling a good story that makes sense -- Ch. 7. Getting to know your visitors -- Ch. 8. Coming to conclusions
Summary Making Visitors Mindful sets out a series of principles to assist in communicating with visitors. These principles are applicable to a broad range of tourism and recreation settings and are based on a theory of how people deal with, learn, and use new information. This mindfulness/mindlessness model of human information processing has been tested and used in a range of business, educational, medical, and other social problems. Making Visitors Mindful offers: Principles and examples relevant and applicable to a broad range of tourism and recreation settings; directions for planning, design, and management of educational programs and other visitor communications services that are based on a large body of applied and relevant research evidence; and a theory which is easily assessable to managers and that can be used to generate ideas for communications with visitors in many different places
Analysis Heritage sites - Interpretive programs
Historic sites - Interpretive programs
Museums - Handbooks, manuals, etc
National parks and reserves - Interpretive programs
Natural areas - Interpretive programs
Notes Includes bibliographical references
Includes index
Bibliography Includes bibliographical references (pages [115]-127) and index
Subject Communication in conservation of natural resources.
Communication in management.
Customer relations.
Interpretation of cultural and natural resources.
Ecotourism.
National parks and reserves -- Interpretive programs.
Tourism -- Management.
Tourism.
Tourism -- Environmental aspects.
Tourists -- Behavior.
LC no. 99062748
ISBN 1571672591 (paperback)