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Advertising : an integrated marketing communication perspective
1
Book
2012

Advertising : an integrated marketing communication perspective



2e
Sydney : McGraw-Hill, [2012, [that is, 2011]

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 MELB  659.1 Bel/Aai 2012  AVAILABLE
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2
Book
2014

Advertising : an integrated marketing communication perspective


Belch, George E. (George Edward), 1951- author
3e
North Ryde, N.S.W. : McGraw-Hill Education, [2014]

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