Frontmatter -- Contents -- Preface -- Introduction -- CHAPTER .I Advertising: Financial Support and Structural Subversion of a Democratic Press -- CHAPTER II. Advertising and the Content of a Democratic Press -- CHAPTER III. Economic Analysis of Advertising's Effect on the Media -- CHAPTER IV. Policy Proposals -- CHAPTER V. The Constitutionality of Taxation or Regulation of Advertising -- Mathematical Appendix -- Notes -- Index
Summary
In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905
Bibliography
Includes bibliographical references (pages 141-189) and index
