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Book Cover
Book
Author Moore, Roy L.

Title Advertising and public relations law / Roy L. Moore, Ronald T. Farrar, Erik L. Collins
Published Mahwah, NJ : Erlbaum, 1998

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Location Call no. Vol. Availability
 MELB  KN 284.1 G1 Moo/Aap  AVAILABLE
Description x, 499 pages : forms ; 25 cm
Series LEA's communication series
LEA's communication series.
Contents I. The Commercial Speech Doctrine. 1. Introduction. 2. The Development of Commercial Speech Doctrine. 3. Public Interest Information as Commercial Speech -- II. Governmental Regulation of Advertising and Commercial Speech. 4. The Federal Trade Commission. 5. The SEC, the FDA, and Other Federal Agencies -- III. Prior Restraints on Advertising, Public Relations, and Commercial Speech. 6. Deceptive, Fraudulent, and Unfair Advertising. 7. Professional Advertising and Promotion. 8. Products Liability. 9. Defamation and Product Disparagement -- IV. Commercial Speech Torts. 10. Appropriation and the Right of Publicity. 11. Public Disclosure of Private Facts. 12. False Light Invasions of Privacy -- V. Intellectual Property. 13. Trademarks, Patents, and Trade Secrets. 14. Copyright. 15. Self-Regulation by the Industry. 16. Obscenity and Indecency -- VI. Journalistic and Legal Issues. 17. Journalistic Privilege, Free Press/Fair Trial Issues, and Problems in Gaining Access to Information
App. A. Professional Codes -- App. B. The Constitution of the United States -- App. C. The U.S. Court System -- App. D. Copyright Registration Forms -- App. E. Trademark Registration Forms -- App. F. Model Releases
Notes Includes index
Subject Advertising laws -- United States.
Public relations and law -- United States.
Author Collins, Erik.
Farrar, Ronald T.
LC no. 96039933
ISBN 0805816798 (cloth : alk. paper)