| Description |
1 online resource |
| Contents |
1. The grammar of culture -- 2. Cultural practices -- 3. Investigating culture -- 4. Constructing culture -- 5. Dialogue with structure -- 6. Historical narratives -- 7. Discourses of culture -- 8. Prejudice -- 9. Cultural travel and innovation -- 10. Epilogue: theoretical perspective |
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1. The grammar of culture -- Particular social and political structures -- Underlying universal cultural processes -- Particular cultural products -- Cultural negotiation -- How the grammar is used throughout the book -- Categories of cultural action -- Summary -- Further reference -- 2. Cultural practices -- Foreigners and newcomers -- Examples and factors -- How to behave -- Anna visiting Beatrice's family -- Being successful -- Global trajectory -- Dealing with being Othered -- Dima and Christoff: future in-laws -- Dima and Christoff: the issue with Facebook -- Misunderstanding and Othering -- Negative understanding: prejudice and easy answers -- The problem with 'values' -- Seductive statements about culture -- Positive understanding: appreciating complexity -- Working things out -- Summary -- Notes -- Further reference -- 3. Investigating culture -- Approaching the unfamiliar and foreign -- Against understanding -- In favour of understanding -- Francisca, Gita and Hande: looking for an intercultural methodology -- A critical qualitative approach -- The problem with stereotypes and a top-down approach -- Making the familiar strange and putting aside easy answers -- Ivonne preparing to go abroad -- Unresolved issues -- Opening up to complexity -- Ivonne, Jung and Lan: using previous experience -- Asking ethnographic questions -- Ivonne and Lan: complex views about eating -- Ethnographic narrative writing -- Guidelines for writing an ethnographic narrative -- Summary -- Notes -- Further reference -- 4. Constructing culture -- The constant process of forming culture -- Abi and Tomos making a cultural event -- Collaboration in small culture formation -- Cultural travel and building -- Routinisation -- Rituals -- Engineering conformity in the workplace -- Reification -- Dualities -- Self and Other -- Idealisation and demonisation -- Small culture formation on the run -- Cultural travel -- What we imagine -- Summary -- Notes -- Further reference -- 5. Dialogue with structure -- Rumour vs. observation -- How this works with Protestantism -- The case of Confucianism -- Jenna and Malee: critical thinking -- Essentialism -- Jenna, Bekka and Malee: the problem with 'Westernisation -- Loss or development -- Modernisation and globalisation -- Cultural traps -- Creative cultural behaviour -- Duality -- Summary -- Note -- Further reference -- 6. Historical narratives -- Ivonne, Chung and Ning: simple things about food -- Invention -- Stefan, Alicia and Roxana: 'it's what you wear' -- Kay and Pushpa: sociological blindness -- Types and solutions -- Alicia: critical reading -- Taking stock -- Orientalism -- Summary -- Notes -- Further reference -- 7. Discourses of culture -- Discourses -- Gains, losses and power -- Agency and control -- Discourses as social constructions -- Ramla, Ed and Jonathan: sticking to principles -- Projecting strong essentialist statements -- Nada, Jahan and Osama: getting it wrong? -- Suspicion towards well-wishing -- Cultural resistance -- The objectivist myth -- A discourse of science -- Nada, Osama, Theobald and Jahan: 'shall we share our cultures?' -- Festivals and food -- Managing and undoing discourses -- Summary -- Notes -- Further reference -- 8. Prejudice -- Cultural prejudice and race -- Innocent beginnings -- Martha and Katya: meeting behaviour -- Francisca, Hande and Gita: missing home, belief and disbelief -- Polarisation -- Ambivalence and struggle -- Alicia, Stefan and banter -- Summary -- Notes -- Further reference -- 9. Cultural travel and innovation -- John abroad: politeness and space -- Cultural change -- Wary of relativism -- Safa and her friends: cherries, paying and serving -- What works -- Contestation, acceptance and rejection -- Safa: 'when are you going back?' -- Cultural belief and disbelief -- Achieving intercultural communication -- Summary -- Notes -- Further reference -- 10. Epilogue: theoretical perspective -- The grammar and small cultures -- Dealing with national culture -- The need to account for social action -- Representing a bottom-up reality -- Learning from the margins -- The potential for crossing intercultural lines -- Cultural realism |
| Summary |
"In this book, Adrian Holliday provides a practical framework to help students analyse intercultural communication. Underpinned by a new grammar of culture developed by Holliday, this book will incorporate examples and activities to enable students and professionals to investigate culture on very new, entirely non-essentialist lines. This book will address key issues in intercultural communication including: the positive contribution of people from diverse cultural backgrounds, the politics of Self and Other which promote negative stereotyping, the basis for a bottom-up approach to globalization in which Periphery cultural realities can gain voice and ownership. Written by a key researcher in the field, this book presents cutting edge research and a framework for analysis which will make it essential reading for upper undergraduate and postgraduate students studying intercultural communication and professionals in the field"--EBL |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. WlAbNL |
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Print version record |
| Subject |
Intercultural communication.
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POLITICAL SCIENCE -- Globalization.
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Intercultural communication.
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| Form |
Electronic book
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| LC no. |
2012048807 |
| ISBN |
9781135046194 |
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1135046190 |
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9780203492635 |
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0203492633 |
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9780203492635 |
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1299716490 |
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9781299716490 |
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9781135046187 |
|
1135046182 |
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