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Book Cover
Book
Author Rowden, Mark.

Title The art of identity : creating and managing a successful corporate identity / Mark Rowden
Published Aldershot, Hampshire, England ; Burlington, Vt., USA : Gower, [2000]
©2000

Copies

Location Call no. Vol. Availability
 W'PONDS  659.285 Row/Aoi  TEMPORARILY UNAVAILABLE
Description ix, 214 pages : illustrations ; 24 cm
Contents 1. Instinct -- 2. Courage -- 3. Leadership -- 4. Stop to go -- 5. Steering -- 6. Intangibles -- 7. Foundations -- 8. Measurement -- 9. Consistency -- 10. Culture -- 11. Character -- 12. Names -- 13. Brand -- 14. Structure -- 15. Logo -- 16. Relationships -- 17. Colour -- 18. Dimensions -- 19. Type -- 20. Launch
Summary "This book redefines corporate identity and offers insight into the creation, management and measurement of identity - and into why the right identity can transform your organisation." "With the help of tests and illustrations, Mark Rowden challenges readers to achieve the identity that really gives the advantage. He steers through previously unexplained and unrecognised issues, focusing on 'correct' thinking through the application of design. In doing so he presents several management tools which enable managers to define the fundamental qualities of their organisation, to translate them into visual media and to judge how well a new identity communicates them."--BOOK JACKET
Notes Includes index
Subject Corporate image -- Psychological aspects.
Corporate image.
Corporations -- Public relations.
LC no. 00362598
ISBN 0566083183