| Description |
220 pages ; 25 cm |
| Contents |
1. Emotions -- 2. Jargon -- 3. Integration -- 4. Objectives -- 5. Leadership -- 6. Differential -- 7. Show tell do -- 8. Intangibles -- 9. Firmwords -- 10. Reality -- 11. Style -- 12. Consistency -- 13. Presence -- 14. Time -- 15. Names -- 16. Status -- 17. Logos -- 18. Arrivals |
| Summary |
"Identity by Mark Rowden helps you to know the difference between identity and brand so you can build both; purposefully and economically integrate your identity into your overall operational strategy; identify your true differential, and then immediately improve your competitive advantage; clearly prioritise your marketing resources, and make your budgets work smarter and harder; identify your true values, focus your communications accordingly, and then drive them to your advantage; and gain more outputs from your marketing inputs and increase the input of creativity across all operations."--BOOK JACKET |
| Notes |
Previous ed.: published as The art of identity. Aldershot: Gower, 2000 |
|
Includes index |
| Subject |
Corporate image.
|
|
Corporate image -- Psychological aspects.
|
|
Corporations -- Public relations.
|
| Author |
Rowden, Mark.
Art of identity
|
| LC no. |
00002667 |
| ISBN |
0566086182 hardback |
|
