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Author
Mann, Charles C.
Title
The aspirin wars : money, medicine, and 100 years of rampant competition / by Charles C. Mann and Mark L. Plummer
Edition
First edition
Published
New York : Knopf, 1991
Copies
Location
Call no.
Vol.
Availability
W'PONDS
381.456153137 Man/Awm
AVAILABLE
Description
viii, 420 pages : illustrations ; 25 cm
Summary
The history of competition in the aspirin industry
Analysis
Aspirin Marketing History
Bayer AG
Farbenfabriken Bayer Aktiengesellschaft
Farbenfabriken vorm. Friedrich Bayer & Co
Competition
Nonsteroidal anti-inflammatories
Overseas item
Pharmaceutical industry
Notes
Includes index
Bibliography
Includes bibliographical references (pages [347]-404) and index
Subject
Bayer AG.
Farbenfabriken Bayer Aktiengesellschaft.
Farbenfabriken vorm. Friedrich Bayer & Co.
Aspirin -- Marketing -- History.
Aspirin -- history.
Aspirin -- economics.
Drug Industry -- economics.
Drug Industry -- trends.
Author
Plummer, Mark L.
LC no.
90028735
ISBN
0394578945
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