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Book Cover
Author Fuller, Rhema D., author

Title Aspirations through association : using athletics to enhance institutional prestige / Rhema D. Fuller, Brennan K. Berg, Michael Hutchinson
Published London : Human Kinetics, Inc., 2017
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary This case study presents students with a contemporary issue within higher education: the use of athletics to positively affect an institution's prestige. Dwight Stanley, an athletics director at Fairfield Tech College (FTC), is tasked with determining if his institution should maintain its membership in the NJCAA or pursue membership in another association, namely the NAIA or NCAA DIII. This case study is designed to encapsulate the tension sport managers face as they encounter complex decisions. Accordingly, each membership option is presented with its advantages and disadvantages, as well as its supporters and detractors. Consequently, students are required to critically asses a variety of factors to determine FTC's most feasible undertaking. As many students aspire to become intercollegiate athletic administrators, this case study provides an excellent way to engage students in considering the complexities of such positions. Additionally, though the case study is presented within the context of intercollegiate athletics, the analytical process required to select a course of action is transferable to other segments of the sport industry. This case study is applicable to several different areas of undergraduate and graduate study in the sport management field, including athletics administration, strategic management, and policy and governance courses
Notes Originally published in Fuller, D., Berg, B., & Hutchinson, M. (2017). Aspirations through association: Using athletics to enhance institutional prestige. Case Studies in Sport Management, 6(3), 20-30. DOI:
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Stanley, Dwight -- Case studies
College sports -- Moral and ethical aspects -- United States -- Case studies.
College sports -- United States -- Management -- Case studies.
Sports administration -- United States -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Berg, Brennan, author
Hutchinson, Michael, author
ISBN 9781526449719 (ebook)