Title Strategic technology management : building bridges between sciences, engineering and business management / edited by George Tesar [and others]

Edition 2nd ed Published Singapore : World Scientific, 2008

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Description 1 online resource (461 pages) : illustrations Contents Machine generated contents note: Topic area 1 Managing the creative process in a cross functional global environment -- Case 1 Windex 1200 : aircraft development -- Case 2 Anderson Research Institute : marketing of a new technology -- Case 3 Flatplains Robotics International -- Topic area 2 Product concept development in a competitive market place -- Case 4 Phytoremediation : a natural solution to environmental contamination -- Case 5 Commercialization and survival of innovation -- Case 6 Management training issues in engineering-driven companies : the case of UltraHone, Inc -- Case 7 Rover project : a corporate start-up within TechCo -- Topic area 3 Business analysis and market potential -- Case 8 Lifeline therapeutics -- Case 9 SSI technologies (A) -- Case 10 Lifton Hydra Team -- Case 11 Eggsercizer : "the world's smallest exercise machine" -- Topic area 4 Getting a product from the laboratory to the market -- Case 12 Biosolutions Incorporated : a company in search of financing -- Case 13 Todd Baileys & Sharpe (TBS) Incorporated : a company's entry into the overseas HIV-drug market -- Case 14 SH a.s. : a company in search of its market options -- Case 15 Intuit Proseries (A) -- Topic area 5 Commercialization of new technology -- Case 16 New product launch and marketing research findings -- Case 17 Borono-198 : new product marketing strategy -- Case 18 Technology transfer at Laserservice Incorporated -- Integration of material Summary This invaluable book attempts to bridge business management andscientific management practices so as to foster better understandingbetween the two entities. It focuses on commercialization of researchoutcomes. Using cases extensively to illustrate practical difficultiesencountered in working across functional barriers, the book alsoprovides guidelines on how these difficulties can be overcome Bibliography Includes bibliographical references and index Subject Research, Industrial -- Economic aspects New products -- Marketing TECHNOLOGY & ENGINEERING -- Research. New products -- Marketing Research, Industrial -- Economic aspects Form Electronic book Author Tesar, George Ghosh, Sibdas Anderson, Steven W Bramorski, Tom ISBN 9781860945939 1860945937 9781860948756 1860948758

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