| Description |
xii, 313 pages : illustrations ; 24 cm |
| Contents |
1. Introduction: Dependence or Convergence? / Katherine Toland Frith -- 2. Advertising in Japan: Changing Times for an Economic Giant / Osamu Inoue -- 3. Advertising in Hong Kong / Ernest F. Martin, Jr. -- 4. Advertising in China: A Socialist Experiment / Hong Cheng -- 5. Advertising in Taiwan: Sociopolitical Changes and Multinational Impact / James Tsao -- 6. Advertising in Korea: International Challenges and Politics / Kwangmi Ko Kim -- 7. Advertising in India: The Winds of Change / Subir Sengupta and Kartik Pashupati -- 8. Advertising in the Philippines: Communication, Culture and Consumption / Elena Pernia -- 9. The Blossoming of Advertising in Thailand / M. L. Vittratorn Chirapravati -- 10. Malaysia: Advertising in a Multiracial Society / Teck Hua Ngu -- 11. Advertising in Indonesia: Unity in Diversity / Katherine Toland Frith -- 12. Advertising in Singapore / Felix Stravens |
| Summary |
The growth of advertising in Asia has been an important ingredient in the emergence of free-market economies there. Advertising in Asia offers an in-depth analysis of how advertising operates in some of the more developed countries and colonies in this region. Written by practitioners and scholars from throughout the region, Advertising in Asia examines current issues such as political structure, national development policies, social and cultural underpinnings, press policies and advertising regulations. Advertising in Asia is recommended for marketers, educators, journalists, students and government officials interested in the dynamics of economic growth and marketing communications in this region |
| Analysis |
Advertising Asia |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Advertising -- Asia.
|
| Author |
Frith, Katherine Toland.
|
| LC no. |
96020836 |
| ISBN |
0813828880 (alk. paper) |
|
