Title Media selling : broadcast, cable, print and interactive / Charles Warner, Joseph Buchman

Edition Third edition Published Ames, Iowa : Iowa State Press, [2004] ©2004

Copies

Location	Call no.	Vol.	Availability
MELB	659.130688 War/Msb 2004		AVAILABLE

Description xiv, 598 pages : illustrations ; 27 cm Contents The marketing/media ecology and selling -- Attitude, emotional intelligence, and skills -- Knowledge -- The future Notes Rev. ed. of: Broadcast and cable selling. 2nd ed. 1993 Bibliography Includes bibliographical references and index Subject Selling -- Broadcast advertising. Advertising, Newspaper. Advertising, Magazine. Advertising, Outdoor. Author Buchman, Joseph. Warner, Charles, 1932- Broadcast and cable selling LC no. 2003015760 ISBN 0813804175 alkaline paper

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