| Description |
1 online resource (xvi, 449 pages) |
| Contents |
Management Systems -- The Foundation of Franchising -- Operations and Training -- Developing System Standards and Enforcing Quality Control -- Legal and Strategic Issues -- Regulatory Issues -- Compliance -- Structuring Franchise Agreements, Area Development Agreements, and Related Documents -- Protecting Intellectual Property -- Managing Disputes -- Sales and Marketing Strategies -- Developing Sales and Marketing Plans -- Taking Your Franchise Program Overseas -- Financial Strategies -- Business and Strategic Planning for the Growing Franchisor -- Raising Growth Capital for Emerging Franchisors -- The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues -- Special Issues in Mergers and Acquisitions -- Managing the Renewal and Transfer Process -- Licensing and Other Alternatives to Franchising -- Strategic and Structural Alternatives to Franchising -- Structuring Licensing Programs and Agreements -- Joint Ventures and Strategic Alliances |
| Notes |
Includes resource directory and index |
|
Print version record |
| Subject |
Franchises (Retail trade) -- United States
|
|
License agreements -- United States
|
|
BUSINESS & ECONOMICS -- Franchises.
|
|
Franchises (Retail trade)
|
|
License agreements
|
|
United States
|
| Form |
Electronic book
|
| ISBN |
0585098530 |
|
9780585098531 |
|
