| Description |
xviii, 382 pages : illustrations ; 28 cm |
| Summary |
"This book focuses on sport marketing concepts, theories, applications and cases/expert perspectives on the Canadian marketplace. It covers essential topics including the Canadian sport system, market research, consumer behavior, digital marketing, and provides an example of a marketing plan for students to use and build from. In the Know sidebars and Executive Perspective sidebars provide practical application to the material and follow successful programs and individuals"-- Provided by publisher |
| Notes |
"This book is a revised edition of Sport Marketing: A Canadian Perspective, published in 2012 by Nelson Education Limited"--Title page verso |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Sports -- Canada -- Marketing
|
| Author |
Séguin, Benoît, 1963- author
|
|
Abeza, Gashaw, author
|
|
Naraine, Michael L., 1987- author
|
| LC no. |
2021032868 |
| ISBN |
9781718200944 paperback |
|
1718200943 paperback |
|
electronic publication |
|
electronic book |
|
