| Description |
xxxiv, 220 pages : illustrations ; 24cm |
| Series |
Chandos Publishing Social Media Series ; 3 |
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Chandos social media series ; 3
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| Contents |
Contents note continued: Crowd-sourcing, contests, apps and other campaigns / Marshall Sitten -- Risk-understanding the tradeoffs of social media / Marshall Sitten -- How do we measure success? / Marshall Sitten -- Conclusion / Marshall Sitten -- Introduction / Claudia Gonzalez / Alan Rosenblatt -- Networking offline and online / Claudia Gonzalez / Alan Rosenblatt -- Introduction to technology: the Hindenburg example / Claudia Gonzalez / Alan Rosenblatt -- Using social media for social good: Born HIV Free campaign / Claudia Gonzalez / Alan Rosenblatt -- Uses of social media in the humanitarian space: from conversation to action / Claudia Gonzalez / Alan Rosenblatt -- Lessons learned: where are we going? / Alan Rosenblatt / Claudia Gonzalez -- Notes / Alan Rosenblatt / Claudia Gonzalez -- Introduction / Anthony Gilding / Susan Bandias -- Social capital and social media / Anthony Gilding / Susan Bandias -- Social networks within business / Anthony Gilding / Susan Bandias -- |
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Contents note continued: Define what you want to do and why / Urs E. Gattiker -- Define, assess and create / Urs E. Gattiker -- Link key drivers to corporate strategy / Urs E. Gattiker -- Manage the process / Urs E. Gattiker -- Conclusion / Urs E. Gattiker -- References / Urs E. Gattiker -- Introduction / Marshall Sponder -- Social media data and various practices / Marshall Sponder -- Analytics measurement chasms / Marshall Sponder -- What works for social media and return on investment? / Marshall Sponder -- What works in social media for corporate stakeholders and social media return on investment? / Marshall Sponder -- Conclusion / Marshall Sponder -- Notes / Marshall Sponder -- Introduction / Russell Yardley -- Traditional networking behaviour / Russell Yardley -- Collaboration and cooperation / Russell Yardley -- Social media in the emerging digital economy / Russell Yardley -- Building trust / Russell Yardley -- Trust and collaboration / Russell Yardley -- |
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Contents note continued: Exchanging value / Russell Yardley -- Our copyright laws are a mess / Russell Yardley -- What must change / Russell Yardley -- Conclusion / Russell Yardley -- References / Russell Yardley |
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Contents note continued: Rule of Law Index and social media / Kurt Ramin / Antje Meyer -- Social media-chance or challenge? / Kurt Ramin / Antje Meyer -- Conclusion / Kurt Ramin / Antje Meyer -- References / Kurt Ramin / Antje Meyer -- Notes / Kurt Ramin / Antje Meyer -- Normalised differences / Florian Hadler / Gabriel Yoran -- Submitting subjects / Florian Hadler / Gabriel Yoran -- Being traded / Florian Hadler / Gabriel Yoran -- Archiving the self / Florian Hadler / Gabriel Yoran -- Attention as apparatus / Florian Hadler / Gabriel Yoran -- Introduction / Marshall Sitten -- What social media platforms or tools should our organisation be using? / Marshall Sitten -- What do we need to commit to, in terms of risk and resources? / Marshall Sitten -- Resources-knowing what it costs to get what you want / Marshall Sitten -- Research and monitoring / Marshall Sitten -- Posting and curating / Marshall Sitten -- Community management / Marshall Sitten -- |
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Contents note continued: Social media in the curriculum / Anthony Gilding / Susan Bandias -- Social media in business education / Susan Bandias / Anthony Gilding -- Social media and pedagogical issues / Susan Bandias / Anthony Gilding -- Conclusion / Susan Bandias / Anthony Gilding -- References / Susan Bandias / Anthony Gilding -- Transparency: shifting lines in the sand / Ambika Zutshi / Andrew Creed -- The positive and negative continuum of transparency / Ambika Zutshi / Andrew Creed -- Transparency as control through social media / Andrew Creed / Ambika Zutshi -- The role of civility and etiquette / Ambika Zutshi / Andrew Creed -- Transparency tensions in the organisational social network: The next step / Ambika Zutshi / Andrew Creed -- References / Andrew Creed / Ambika Zutshi -- Introduction / Richard Messik -- Social media as a marketing tool / Richard Messik -- Can social media generate new business? / Richard Messik -- Introduction / Urs E. Gattiker -- |
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Machine generated contents note: Introduction / Cornelis Reiman -- Some history / Cornelis Reiman -- Social media and social activism / Cornelis Reiman -- Social media at work / Cornelis Reiman -- Social analytics / Cornelis Reiman -- Legal implications of increasing social media usage / Cornelis Reiman -- Conclusion / Cornelis Reiman -- References / Cornelis Reiman -- Flash mobs / Margot Kaminski -- The history of incitement cases in the United States / Margot Kaminski -- How lower courts have dealt with Brandenburg / Margot Kaminski -- Criminal law: crimes and speech / Margot Kaminski -- Difficulties for Brandenburg posed by new media / Margot Kaminski -- Other possible First Amendment protections / Margot Kaminski -- Conclusion / Margot Kaminski -- Notes / Margot Kaminski -- Legal implications of social media / Kurt Ramin / Antje Meyer -- The rule of law / Kurt Ramin / Antje Meyer -- Rankings of the rule of law by regions / Kurt Ramin / Antje Meyer -- |
| Summary |
Summary: "Public Interest and Private Rights in Social Media provides insight into the use, impact and future of social media. The contributors provide guidance on social media and society, particularly the use of social media in the corporate sector and academia, the rising influence of social media in public and political opinion making, and the legal implications of social media. The Editor brings together unusual perspectives on the use of social media, both in developed and developing countries. This title consists of twelve chapters, each covering a salient topic, including: social media in the context of global media; the First Amendment and online calls for action; social media and the rule of law; social networks and the self; social media strategy in the public sector; social media in humanitarian work; social media as a tool in business education; social media and the 'continuum of transparency'; business and social media; making a difference to customer service with social media; social analytics data and platforms; and altruism as a valuable dimension of the digital age." -- Publisher's information |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Also issued online |
| Subject |
Internet -- Social aspects.
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Online social networks.
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Social media -- Political aspects.
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Social media.
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| Author |
Reiman, Cornellis, editor
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| ISBN |
1843346931 |
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9781843346937 |
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