| Description |
1 online resource (x, 259 pages, 14 unnumbered pages of plates) : illustrations (black and white, and colour) |
| Contents |
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- Chicago way -- Brit pack -- Eighties extravagance -- French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- Alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- Agency of the future -- Conclusion -- References |
| Summary |
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future |
| Notes |
Previous edition: 2007 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
|
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. WlAbNL |
|
Print version record |
| Subject |
Advertising -- History
|
|
BUSINESS & ECONOMICS -- Advertising & Promotion.
|
|
Advertising -- History.
|
|
Advertising
|
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Werbung
|
| Genre/Form |
History
|
| Form |
Electronic book
|
| ISBN |
1299687121 |
|
9781299687127 |
|
9780749464325 |
|
0749464321 |
|
