| Description |
xx, 464 pages ; 24 cm |
| Series |
LEA's communication series |
|
LEA's communication series.
|
| Contents |
1. Mass communication in society : swimming in the media sea -- 2. Research and theory in mass communication : how we study media scientifically -- 3. Media portrayals of groups : distorted social mirrors -- 4. Advertising and marketing : baiting, catching, and reeling us in -- 5. Children and media : more than just little adults -- 6. Sports and music : emotion in high gear -- 7. News : setting the agenda about the world -- 8. Politics : using news and advertising to win elections -- 9. Violence : watching all that mayhem really matters -- 10. Sex : pornography, innuendo, and rape as a turn-on -- 11. Teaching values and health : media as parent, priest, physician, and moral arbiter -- 12. Handling media : living with new technologies and communicating about media |
| Notes |
Previous ed.: 1999 |
|
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references (pages 371-442) and index |
| Subject |
Mass media -- Psychological aspects.
|
| Author |
ebrary, Inc.
|
| LC no. |
2004003792 |
| ISBN |
0805846603 case alkaline paper |
|
