| Description |
xx, 297 pages : illustrations ; 24 cm |
| Contents |
1. An Orientation in Proposals -- 2. What It Takes to Write a Good Proposal -- 3. The Development of Effective Strategies -- 4. Some Basics of Sales and Marketing -- 5. Gathering Market Intelligence -- 6. In the Beginning -- 7. Program Design -- 8. Writing, Communication, and Persuasion -- 9. Special Presentation Guides and Strategies -- 10. Graphics -- 11. The Executive Summary (and Other Front Matter) -- 12. Common Problems and Ideas for Solutions -- 13. Miscellaneous Important Information for Proposal Writing |
| Summary |
"The Consultant's Guide to Proposal Writing takes you through all of the steps involved in researching, planning, designing, writing, and presenting winning proposals. Drawing upon nearly three decades of experience as a successful consultant to both government and Fortune 500 companies, Herman Holtz shares everything he knows about what clients really want to see in a proposal and how to give it to them. He also provides valuable tips on effective language and design, what information to include and what to leave out, how not to undersell or oversell yourself, and how to generate interest in additional and future services."--BOOK JACKET |
| Notes |
Includes index |
| Subject |
Business consultants.
|
|
Proposal writing in business.
|
| LC no. |
98022811 |
| ISBN |
0471249173 (alk. paper) |
|
