| Description |
1 online resource |
| Contents |
Cover; Series; Contemporary Perspectives in Data Mining, Volume 2; Library of Congress Cataloging-in-Publication Data; Contents; SECTION I: MARKETING APPLICATIONS; CHAPTER 1: Data Privacy in Loyalty Programs; CHAPTER 2: Identifying Profitable Customers Using a Two-Stage Logistic Model; CHAPTER 3: A Fractional Factorial Analysis for In-Store Promotions; CHAPTER 4: Methods for Customer Analytics of Hetergeneous E-Commerce Populations; SECTION II: BUSINESS APPLICATIONS; CHAPTER 5: Teaching a Data Mining Course in a Business School |
|
CHAPTER 6: Measuring the Market Efficiency of Chinese Automobile Industry by Using a Max-Min DEA ModelCHAPTER 7: A Clustering Analysis of Five-Star Morning Star Funds Ruled Moderate Asset Allocation Funds; SECTION III: TECHNIQUES; CHAPTER 8: Data Mining Techniques Applied to the Study of Canines with Osteoarthritis; CHAPTER 9: Data Mining Techniques for Information Assurance and Data Integrity on the Cloud; CHAPTER 10: Multivariate Copulas Model in Spatiotemporal Irregular Pattern Detection in Mobility Network |
| Bibliography |
Includes bibliographical references |
| Notes |
Print version record |
| Subject |
Data mining.
|
|
Data Mining
|
|
COMPUTERS -- General.
|
|
Data mining
|
| Form |
Electronic book
|
| Author |
Lawrence, Kenneth D., editor
|
|
Klimberg, Ronald K., editor
|
| ISBN |
9781681230894 |
|
1681230895 |
|
