| Description |
1 online resource (235 p.) |
| Series |
Routledge Studies in Marketing Series |
|
Routledge Studies in Marketing Series
|
| Contents |
Cover -- Half Title -- Series Information -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- Foreword -- Preface -- Acknowledgments -- Key Abbreviations -- 1 Introduction -- Overview -- The Continuum of Consumer Choice -- The Intentional Behaviorist Research Program -- Role of the Neurophysiological Model -- Conclusion -- Note -- Part I Conceptualizing Consumer Choice -- 2 Context, Valuation, and Rationality -- The Generic Behavioral Perspective Model -- Consumer-Situation -- The Scope of the Consumer Behavior Setting |
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Utilitarian and Informational Reinforcement -- Operancy -- Value and Valuation -- Consumer Rationality -- Consumers' Goals -- PP-Rationality -- E-Rationality -- B-Rationality -- EP-Rationality -- A-Rationality -- Summary and Conclusions -- Notes -- 3 A Research Strategy for Consumer Psychology -- The Problem of Intentionality -- Theoretical Minimalism: Accounting for Consumer Behavior -- Intentional Interpretation: Accounting for Consumer Action -- Intensional Sentences -- Intentional Objects -- Intentional Systems -- Evaluation: Accounting for Consumer Choice -- The Root of Incommensurability |
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Knowledge By Acquaintance and Knowledge By Description -- Summary and Conclusions -- Notes -- 4 The Significance of Temporal Horizon -- Behavior, Action, and Choice -- Consumer Behavior and Consumer Action -- Consumer Choice: Temporal Preference -- A Matter of Valuation -- Conflicting Temporal Horizons -- Temporal Discounting Or Cognitive Appraisal? -- Patterns of Temporal Discounting Over the Continuum -- Everyday Selection -- Intermittent Purchasing -- Intermediate Styles of Consumer Activity -- Compulsion and Addiction -- The Consumer at the Choice Point -- The Inevitability of Representation |
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Explaining Behavioral Discontinuity -- Summary and Conclusions -- Refining Consumers' Goals -- "Economic Choice" and "Consumer Choice" -- Notes -- Part II Levels of Exposition -- 5 A Suite of Models -- BPM-E: The Extensional Model -- The Extensional Consumer-Situation -- Operant Classes of Consumer Behavior -- V1: Value at the Super-Personal Level -- Appraisal of BPM-E -- BPM-I: The Intentional Model -- The Intentional Consumer-Situation -- V2: Value at the Personal Level -- Pleasure, Arousal, and Dominance as Core Affects -- Affect and Contingency |
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BPM-N: The Neurophysiological Model -- The Neurophysiological Consumer-Situation -- V3: Value at the Sub-Personal Level -- Neural Valuation -- Contingency-Shaping and Rule-Governance Or Perceiving and Believing? -- A Comparison of the Paradigms -- Dual Sources of Explanation -- Summary and Conclusions -- Notes -- 6 Coming to Terms With Intentionality -- Varieties of Informational Reinforcement -- Further Dimensions of Operancy -- Extensional Informational Reinforcement -- Social Reinforcement -- Basic Intentional Interpretation -- Symbolic Reinforcement |
| Summary |
The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme |
| Notes |
Description based upon print version of record |
|
Advanced Intentional Interpretation |
| Genre/Form |
Electronic books
|
| Form |
Electronic book
|
| ISBN |
9781040002674 |
|
1040002676 |
|
