Title Cultural sponsorship / Philip Spedding

Published London : Henry Stewart Talks, 2009

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HSTalks Business & Management Collection

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Description 1 streaming video file (41 min.) : digital, mono, SWF file, sound, color Series Marketing & management collection. Sponsorship : from theory to practice and all the latest trends Henry Stewart talks. Marketing & management collection. Sponsorship Contents Definition of cash sponsorship -- Types of income -- Assessing your organization and needs -- Researching the marketplace -- Preparing proposals -- Negotiating the partnership -- Building relationships with businesses -- Evaluation Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Corporate sponsorship. Corporate sponsorship. Form Streaming video

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