| Description |
1 online resource (837 pages) : illustrations (some color) |
| Contents |
Sect. I. Dynamics of tension, forces of change -- sect. II. Boundaries breached and blurred -- sect. III. Plying the trade -- sect. IV. The energy of memes -- sect. V. Muses for engagement |
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Introduction / Patricia Sunderland, Rita Denny -- Section I. Dynamics of tension, forces of change : De-anthropologizing ethnography: a historical perspective on the commodification of ethnography as a business service / Marietta L. Baba -- Theorizing business & anthropology / Brian Moeran -- Decentering the origin story of anthropology & business: the British experience since 1950 / Simon Roberts -- Professional anthropology & training in France / Dominique Desjeux -- Living in business schools, writing consumer culture / Eric J. Arnould, Craig J. Thompson -- Methodological rebellion: overcoming the quantitative-qualitative divide / Neal H. Patel -- Section II. Boundaries breached and blurred : Making markets emerge: enumeration, "development," & technology markets / Dawn Nafus -- Design ethnography, public policy, & public services: rendering collective issues doable & at human scale / Lucy Kimbell -- The anthropologist as IT troubleshooter on Wall Street / Patricia Ensworth -- Management consulting in times of austerity: sustainability & the business-place-community nexus in Italy / Dipak R. Pant -- Opportunity & challenge in the health care industry: anthropological inroads in France / Sophie Alami -- Anthropology in a design, engineering, & commerce curriculum / Lisa DiCarlo, Heather McGowan, Sarah Rottenberg -- The anthropology of business & administration in Japan / John L. McCreery, Keiko Yamaki -- Work practice studies as anthropology / Melissa Cefkin -- Section III. Plying the Trade : The good anthropologist: questioning ethics in the workplace / Kathi R. Kitner -- The sustaining impact of anthropology in business: the "shelf life" of data / Martha Cotton -- Notes from the periphery: ethnography & business in the Czech Republic / Kateřina Ailová, Jaroslav Cír, Kateřina Sv. Gillárová -- Training the next generation: business anthropology at the University of North Texas / Susan Squires, Christina Wasson, Ann Jordan -- Configuring family, kinship, & natural cosmology: branding pet food / Maryann McCabe -- Ethnography guiding brand strategy: rum & real blokes / Nick Agafonoff, Julien Cayla, Belinda Heath -- The life of a cult object before, during, & after an ethnographic study: The HP 12c financial calculator / Bernard Cova -- Able to fly: temporality, visibility, & the disabled airline passenger / Kenneth C. Erickson -- Mediating business process models with an anthropological voice: "double-level language" in the Norwegian oil industry / Vidar Hepsø -- Decoding culture: Cultural insight & semiotics in Britain / Cato Hunt, Sam Barton -- Hook to plate social entrepreneurship: an ethnographic approach to driving sustainable change in the global fishing industry / Jay Hasbrouck, Charley Scull -- Section IV. The Energy of Memes : A crisis of representation?: Anthropology in the popular business media / Sarah J.S. Wilner -- How "the user" frames what designers see: what cultural analysis does to change the frame / Megan Neese -- Recognizing agile / Natalie Hanson -- Business anthropology in China / Tian Guang -- In pursuit of strategy: anthropologists in advertising / Robert J. Morais -- Nationalism, identity, & consumption / Sakari Tamminen, Otto Utti, Johannes Suikkanen -- Rethinking Russian history & identity through consumer culture / Lyubava Shatokhina -- Brand fortitude in moments of consumption / Nina Diamond, Mary Ann McGrath, John F. Sherry, Jr., Robert V. Kozinets, Albert M. Muñiz, Jr., Stefania Borghini -- Live fieldnoting: creating more open ethnography / Tricia Wang -- Ethnography in digital spaces: ethnography of virtual worlds, netnography, & digital ethnography / Alessandro Caliandro -- Section V. Muses for engagement : From strategy to equipped serendipity: lessons from Ezio, the Black Angel of Florence / Franck Cochoy -- An anthropology of the senses: tracing the future of sensory marketing in brand rituals / Timothy de Waal Malefyt -- Doing anthropology, doing business / Charles N. Darrah, Alicia Dornadic -- Glimpses from the blogosphere / Sarah Teitler -- Between the idea & the reality falls the shadow: a true, semifactual tale of professional despair / Martin Høyem -- Seduction in the field: meditations on building rapport through the ethnographic camera lens / Bruno Moynié -- Applied netnography: an appropriate appropriation? / Robert V. Kozinets -- Applied cultural analysis: ethnography as compositional practice / Tom O'Dell, Robert Willim |
| Summary |
"In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come."--Provided by publisher |
| Notes |
Originally published 2014 by Left Coast Press, Inc |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record and online resource (Taylor & Francis, viewed March 21, 2019) |
| Subject |
Business anthropology.
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POLITICAL SCIENCE -- Public Policy -- Cultural Policy.
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SOCIAL SCIENCE -- Anthropology -- Cultural.
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SOCIAL SCIENCE -- Popular Culture.
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Business anthropology
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| Genre/Form |
handbooks.
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Handbooks and manuals.
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Guides et manuels.
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| Form |
Electronic book
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| Author |
Denny, Rita Mary Taylor, 1956- editor.
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Sunderland, Patricia L., editor.
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| ISBN |
9781315427850 |
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1315427850 |
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9781315427843 |
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1315427842 |
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9781315427829 |
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1315427826 |
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9781315427836 |
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1315427834 |
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